Performance Marketing

Spend less. Acquire more. Track everything.

Meta, Google and full-funnel paid campaigns engineered for measurable ROAS. We do not chase impressions — we chase customers.

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Why this service

Most agencies bill for the dashboard. We bill for results.

Our retainer clients are running ₹5L to ₹50L+ per month in ad spend across Meta, Google, YouTube, and LinkedIn. Every rupee is tracked end-to-end — pixel, conversion API, server-side events, and CRM attribution.

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What's included

Everything in this engine.

Meta Ads (Facebook + Instagram)

Full-funnel campaigns, creative testing, audience research, retargeting stacks.

Google Ads (Search + Performance Max)

Search, Shopping, PMax, YouTube — keyword research, bid strategy, negative keyword cleanup.

Lead Generation Funnels

Landing page → form → WhatsApp/CRM → nurturing sequence. End-to-end deployed.

ROAS Tracking & Attribution

GA4, Meta CAPI, server-side events, GTM, attribution modeling — set up properly the first time.

Creative Strategy

Hook libraries, ad creative briefs, UGC sourcing, weekly testing cadence.

Funnel Optimisation

Heat-mapping, A/B testing landers, checkout optimisation, abandonment recovery.

Process

How we deliver.

Day 1-3

Audit & Discovery

Account audit, customer research, competitive teardown, KPI sign-off.

Day 4-7

Strategy & Setup

Pixel + CAPI + GA4 setup, audience builds, creative briefs, budget allocation.

Day 8-14

Launch

Campaigns live with 3 ad sets, 9 creatives, 2 landing pages. First data within 72 hours.

Day 15-30

Optimise

Daily monitoring, weekly creative refresh, scale winners, kill losers.

Month 2+

Compound

Lookalikes, retargeting layers, email/WhatsApp flows, content engine — full stack engaged.

Channels

Where we deploy spend.

Facebook + Instagram Ads

Full-funnel from awareness to retention. Strong for D2C, edtech, real estate.

Google

Search · Shopping · PMax

Bottom-funnel intent capture. Strong for SaaS, healthcare, services.

YouTube

Video & TrueView

Brand storytelling at scale. Cheaper CPM than Meta video for view-based campaigns.

B2B Lead Gen

For SaaS, enterprise services, and recruitment campaigns.

Native

Taboola · Outbrain

Content amplification for editorial-style funnels.

Programmatic

DV360 · Display

Retargeting, brand defense, and competitor displacement.

Real Numbers

Recent retainer ROAS.

D2C Skincare

3.4× ROAS in 90 days

Mumbai skincare brand. ₹18L+/month from Meta + Google. Scaled from ₹2L/mo cold start.

Real Estate

41% more booked visits

Northpath Realty. Lead-to-visit funnel rebuilt with WhatsApp + paid search. CPL down 38%.

Edtech

CPL down 52%

BrightPath. Reels-led Meta funnel + retargeting cycle. Trial sign-ups up 3.2× quarter over quarter.

FAQ

Common questions.

What is your minimum ad spend?

₹1.5L/month for retainer engagements. Below that, a one-off project audit and setup makes more sense.

Do you charge a percentage of ad spend?

No. Fixed monthly retainer. Your ad spend stays in your account, and we don't earn more if you spend more — we earn more if you grow.

Will I own the ad accounts?

Always. Accounts stay under your business manager. We get assigned access and revoke when the engagement ends.

How fast will I see results?

First clicks within 72 hours of launch. First conversions within 7-14 days. Optimised ROAS by day 30. We sign written outcome targets into the retainer.